Hero redesign
Live site
pulllogic.comWhat used to happen
The live hero auto-rotated two messages every two seconds. You could not finish reading the headline, and you could not click a call to action before it left. And once it held still, it described the product in paragraphs.
Before


After
This version is static. The NAED announcement is not deleted: it moves to a persistent, dismissible ribbon under the nav, where it stays readable and clickable. Below the headline the workflow replaces the paragraphs: four signal sources converge into one detected risk, three costed routes are weighed, one is chosen, and the transfer order is written back to the ERP. The decision card is the part that matters. It shows the two rejected options with the reason each one lost. An alerting dashboard can show you a problem. Only a decision engine can show you the options it ruled out. The product shot and the transfer scene are generated placeholders, to be swapped for real photography before this ships.
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